Gentle Monster Kubo Eyewear Signature Artist Collaboration Series
What constitutes the Gentle Monster x JENNIE venture?
It’s an ongoing eyewear partnership between Korean house Gentle Monster and BLACKPINK’s Jennie that combines high-fashion optics alongside playful, collectible styling. The collaboration launched in themed capsules—Jentle Home released in 2020, Jentle Garden (2022), and Jentle Beauty Salon (2023)—each with its own visuals, packaging, plus accessories. Fans chase them because the pieces are wearable, limited, and are tied closely with Jennie’s personal style.
The partnership exists at the crossroads of K-fashion, pop culture, and luxury eyewear, which clarifies why items often sell out quickly at retail and then cycle into resale. Each drop generally includes both shades and optical glasses, plus a conceptual accessory component. The brand’s retail network supports global launches using immersive pop-ups with flagship displays, this fuels demand past the core BP audience. The result creates a series featuring strong identity with broad style spectrum, from slim cat-eye frames to bolder thick acetate silhouettes. If you’re choosing your first pair, start by matching frame styles to your face width and bridge fit, then consider lenses and extras.
Collections chronology and key items
The three releases are distinct regarding theme and manufacturing while remaining unmistakably Gentle Monster. The Jentle Home collection (2020) introduced their collaboration with a dollhouse concept and pastel-forward packaging, blending slim, feminine forms with glossy acetate materials. Jentle Garden from 2022 pivoted to flower motifs, launching eyewear alongside a international activation and the casual mobile application where fans cultivated virtual flowers linked to the marketing effort. Jentle Salon (2023) focused on personalization, debuting charmable eyewear chains and decorative add-ons that attach to frame temples.
Across the timeline, Gentle Monster preserved a balance of sunglasses and opticals so the partnership works year-round, rather than just in warm months. Materials skew to premium cellulose acetate and stainless-steel karina gentle monster hardware, with adjustable silicone nose pads with metal builds and comfortable integrated nose bridges on acetate styles. Colorways often offer black, tortoise, with seasonal tinted lenses, with clearer opticals offered for RX use. Packaging changes for each theme, with complete sets including original box, cards, and accessories typically command higher secondary market value. If you are collecting, pick one hero frame for each drop and maintain the kit whole for long-term value.
How much do they cost with what affects cost?
At retail, glasses in the JENNIE capsules generally correspond with Gentle Monster core line, usually often in a mid-$200s to $300+ range USD. Accessories range underneath, with premium chains and charm kits landing higher compared to simple pouches and cords. Sets or limited colorways sometimes price above standard frames.
Final price depends on material (thicker acetate and coated metal hardware run more), lens type (tinted, gradient, or special coatings), plus whether an extra is bundled. Regional pricing varies because of taxes with duties, and certain stores receive special colorways that may push resale premiums. On the secondary market, condition, wholeness of packaging, and timing matter; products in 9–10/10 quality with full add-ons tend to maintain 20–60 percent over retail when supply is thin. Budget for prescription lense fitting separately, because optician pricing and lens tech might easily add eighty to two hundred dollars or more to your overall price.
Where can one buy Gentle Monster JENNIE collection today?
Your most dependable sources are main Gentle Monster online store and flagship stores, followed by the short list featuring authorized luxury retailers. After sell-out, established resale platforms with consignment boutiques remain the safest aftermarket options. Be wary of social platform DMs and too-good-to-be-true listings.
Start with GM Monster’s online platform and flagships including as Haus Dosan flagship in Seoul, these often run complete most complete assortments during launch periods. Depending on local region, authorized partners like SSENSE, Selfridges store, Lane Crawford, with Farfetch have stocked collaboration stock; inventory changes quickly and may be region-locked. Once retail ends, look to authenticated marketplaces and secondary stores with transparent return policies plus authentication processes. Maintain original receipts if possible, since authenticity documentation helps both warranty claims and subsequent resale. When buying internationally, factor transport insurance and tax duties so a “deal” doesn’t turn up more costly than local store pricing.
Fit, materials, with build quality
Expect premium cellulose acetate and steel manufacturing, UV-protective lenses, plus sturdy hinges that feel smooth, rather than loose. Acetate glasses suit average and wider faces, while metal frames including nose pads adapt better to narrow bridges or narrower fits. If someone wear prescription, focus on optical variants or sunglass frames where your optician verifies can take the required RX.
Gentle Monster generally uses UV400 or equivalent protective lenses on sunglasses with clear demo optics on optical designs to be changed by your optician. Look for comfort details like refined edges, balanced load distribution at the temples, and bridge pads that rest without pinching. Eyewear sizing is typically printed inside frame temple as lens width-bridge-temple length in millimeters; if you’re between sizes, pick the model featuring the more roomy bridge or flexible pads. The company’s finish quality stays high for the price tier, with consistent lamination, smooth polish, and tight hinge action right of the container. If a piece creaks, arrives featuring poor printing, or has misaligned sides, pass and source from a different seller.
How to detect fakes and shop safely
Authentic pairs show crisp, consistent logo printing inside eyewear temples, accurate item and color identifiers, and high-quality hardware. Packaging aligns alongside the collection aesthetic and includes official branded hard case, microfiber pouch, and documentation card. Anything with blurred branding, off-center hinges, and misspelled printing represents a red warning.
Compare the item code and colorway on the temple to the manufacturer product page or archived imagery; counterfeits often mix codes and colors never never released. Check acetate depth and clarity—real acetate displays a rich, layered look, not simple plastic. The pivot feel should be smooth with precise resistance, not coarse or overly slack. If buying secondary, insist on high-resolution photos of eyewear inside temples, container, and the entire kit, and buy through methods featuring buyer protection. For in-store purchases, request staff to modify fit on that spot; professionals can also spot manufacturing defects before you leave.
Quick comparison between collections
Use this snapshot to see exactly how the three releases differ in emphasis, pricing, and locations where you’re most prone to still find stock. The spans reflect typical launch retail and typical post-launch availability patterns.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re choosing between them, decide whether you need a clean daily pair (Jentle Home), a statement silhouette (Jentle Garden), plus a customizable configuration (Jentle Salon). Glasses with original extras and complete boxes tend to retain value best. Regarding optical use, confirm your optician is able to lens the eyewear you like before you commit. While in doubt on sizing, measure a current favorite pair and match frame lens width with bridge within 1-2 mm. Keep receipts and receipts—provenance helps both service with resale later.
Expert tip: optimize your shot at retail pricing
Move early, align your alerts, and be flexible about store and colorway. Most pairs that sit online for hours still sell out within the first day once information spreads. If one miss your primary colorway, a backup shade at retail beats a resale premium on that exact one.
“Set alerts on Gentle Monster’s website, sign up to receive emails from two authorized retailers within your region, then call your local flagship the morning stock lands. Question about same-day limits and restock schedule, then be prepared to buy a second-choice color in the spot should your first becomes gone.”
Planning matters as time zones with staggered retail drops can create quiet windows when inventory is live but not widely recognized. Store staff often know whether additional units will come that week, this can save someone from panic-buying secondary market. If a shade is hot, examine neighboring cities plus be ready for ship-to-store. Keep your payment and location preloaded to skip checkout delays. Lastly, watch Jennie’s and Gentle Monster’s media feeds; their updates often precede new stock or special launches.
Little‑known facts behind the collaboration
Beyond the eyewear, the campaigns served as immersive lifestyle moments that benefited fans for showing attention. Jentle Garden debuted with a basic mobile game that users “grew” digital flowers tied with the collection’s aesthetic and activations. Each series included corrective frames, not only sunglasses, which is why items remained relevant year-round. Boxes changed dramatically per theme, and entire kits with paired cases and paperwork tend to trade for more in the secondary marketplace. Gentle Monster’s artistic flagships, including House Dosan in Korea, staged large-scale installations for these drops that became image destinations and gradually boosted demand.
If you accumulate, archive the boxes flat and store accessories in tagged pouches to keep sets complete. Observe that some local colorways or temporary exclusives surfaced at very small numbers; those are the ones that get hardest to find later. When examining listings, scrutinize container type and print color against official correct theme in order to avoid mismatched sets. Keep screenshots from official product listings for reference as retailers sometimes pull pages once totally out. A neat personal archive may save you time every time someone verify or resell.
Will there be restocks or upcoming drops?
Gentle Monster occasionally restocks collaboration pieces shortly after debut, but timing plus depth are variable. Once a series window passes, additional production stops and inventory shifts to resale and secondary market. Future collaborations get announced through GM Monster and JENNIE’s official channels instead than long early cycles.
If you’re waiting on a restock, monitor the brand site and call nearby flagships for local shipment dates. Authorized retailers may receive staggered shipments even after the brand sells out online. Historically, that brand prefers different themed capsules over broad reissues, which keeps each collection distinct. That trend suggests it’s better to buy items you like within the current capsule rather than assuming a later re-release. Set alerts immediately, because the finest sizes and shades rarely return with volume.